Made to Stick summarized by NPR’s “Engineer Guy”
Sunday, October 4, 2009
iFoundry fellow and NPR Radio Personality Bill “Engineer Guy” Hammack has contributed an excellent four-page summary in pdf form (here) of the Heath brothers’ book Made to Stick: Why Some Ideas Survive and Others Die. Made to Stick was referenced in the iFoundry freshmen course ENG198 Introduction to the Missing Basics of Engineering (syllabus here) in the lecture on Labeling: The Most Elusive Missing Basic of Engineering (here).
