The University of Pennsylvania has launched an undergraduate program in Market and Systems Engineering (MKSE):

The University of Pennsylvania has launched a first-of-its-kind program that will prepare undergraduate students to shape the technologies that underpin Web search, keyword auctions, electronic commerce, social and financial networks and the novel and unanticipated markets and social systems of the years ahead.

Made possible by an $8 million gift from the entrepreneurs for whom the program is named, the Rajendra and Neera Singh Program in Market and Social Systems Engineering, MKSE, will be the first course of study to fully integrate the disciplines needed in this emerging science. The intellectual core of the program will encompass network science, algorithmic game theory and other disciplines relevant to engineers and scientists as they consider human incentives and behavior in developing modern technological systems.

More information is available in the press release here.